14Mar

projektowanie stron internetowych gdansk

Positioning and visibility on the Internet Website design

Do I need a website for my local business?

If you are a business owner and you are not sure if you need webpage, let me save you some time in the decision-making process. The answer is yes, you need a website. It may be simple website, but it has to be good. So let me answer all the objections you have in your mind and tell you why you still need Web page.

I don't have time to spend on creating a website

If you are too busy with your day job to take the time to create and website management, we can do the hard work for you. From design to any future corrections, we can take care of everything so you can focus on taking care of your clients. Web page has clear purposes, such as providing location, directions, opening hours, etc. Good website will be able to answer customer questions right away, and this may even have a beneficial knock-on effect of freeing up the time you spend answering those questions over the phone.

I only work locally, I don't need a website

While working in your area makes it easier for you to meet clients through word of mouth, I can guarantee that there are people in your area that you haven’t met. 4 out of 5 consumers will use a search engine to find local information. Let me introduce you local SEO. This will help you promote your business to local prospects and customers, making your website will be more relevant to your local target audience. Online advertising does not necessarily mean expanding your territories. It means targeting your chosen territories.

My target customers do not use the internet

This may have been true a decade ago when smartphones were the technology of choice for younger generations and 4G didn’t exist. But with recent advances in technology, almost everyone is “logged in” all the time. Things have changed rapidly, but it’s important to realize that your target audience is likely to search for you online at some point, whether it’s via a desktop or smartphone.

I don't have enough budget

Websites They don't have to be expensive. The most important thing is to have Web page, which exists and can be found by search engines. Ultimately new website can be the best tool to grow your business and secure a larger budget.
The cost of having a website is much lower than the cost of being left behind. If you've come across this article, I assume you're wondering if you need Web page. Here you should ask yourself "can I afford not to have a website?" Website is one of the best investments a company can make in its future.

would Dorian Strzelec

March 14, 2023

30Nov

Website design

How often should you redesign your website to keep it modern?

For over two decades, we have been observing the dynamic development of the Internet, as new technologies, new solutions, facilities, updates appear, as trends in UX design and design evolve. The dynamics of these changes is very fast, so responding to these changes is not without significance. This is important because certain elements Web page may no longer be supported by the latest browser versions. Furthermore, the layout, graphics, operation of a website or the way it is displayed may affect the impressions that such a website leaves and, consequently, the purchasing decisions made by the user.

How often should I refresh my website?

Starting a business or opening one online store is directly related to the publication of the appropriate www pages. However, if the company has been in existence for several or a dozen years, or company website was created relatively long ago, we should probably look into redesigning it. It is difficult to set a strict rule here specifying the time after which it would be recommended website redesign. However, it is good practice to refresh the entire www pages every 2-3 years. During this period, technological trends, SEO issues, functionality, and UX have already undergone such a large transformation that what the site presents is most likely already outdated.

What results should you expect after redesigning your website?

Remaining in technological or functional retreat website will translate directly into financial or image losses. Website refresh is to prevent this. The purpose of maintaining www pages in line with the latest trends is to maintain (with the potential to increase) the level of sales, the ability to build a stronger brand, expand the group of customers, increase conversion rates, extend the time of visits to the website, etc.

Graphics aren’t everything – what else should be refreshed?

Graphics are just one of the elements that should be refreshed. But what do we gain by already having a modern one, designed in accordance with the latest graphic trends? www pages, if finding it on the web will be almost impossible. Redesigning must therefore also include those aspects that will translate into better website visibility in the search engine. It needs to be improved page loading speed, it is necessary to analyze the content and layout and content of subpages. It is worth adding a Google map to the subpage with contact details. SEO areas or those related to user experience should also be verified. Issues that must be taken into account when redesigning websites there are many. It is necessary to verify the bounce rate, analyze the quality of visits. Properly conducted analytics will allow you to determine how users move on website, how much time they spend on it, or when and from which subpage they give up on further "journey" on the website.

Let's keep in mind that today's users judge quality very quickly. Web page and it only takes them a few seconds to decide whether to stay or leave it. Refreshing www pages it therefore appears as a business necessity without which the company, Internet shop or even a blog will record financial losses. A discouraged user is a lost customer who will most likely never come back to us. So it is worth submitting a verification www pages in the hands of specialists who will precisely determine what changes need to be introduced.

would Dorian Strzelec

November 30, 2022

22Nov

Website design

UX-adapted website

UX has been a permanent part of the nomenclature related to software development for several years now. creating websites. The current user experience is the foundation for building www pages or mobile applications. Translating UX into a slightly more accessible language, it will refer to designing websites in terms of user experience, so that the site leaves a good impression, is accessible and inspires trust. Why? Company website, or also ecommerce After all, it is supposed to generate sales, lead to effective acquisition of new customers, and translate into a positive perception of the brand.

UX Design – What is it?

How it looks website it consists of such elements of its construction as programming or visual design of the website, the third pillar of the whole process is precisely UX design. It can be stated with a great degree of certainty that it is UX that will be responsible for the fact that the website is well perceived by users, that they are happy to navigate it without encountering any difficulties.

What are UX activities? These include activities such as measuring effects, conducting regular analyses, optimizing existing solutions, and implementing necessary changes.

Keeping UX in mind throughout the entire building process Web page You cannot skip one of the most important steps, which is defining the goals that such a website should fulfill. Company website should become an online channel that allows reaching new customers, the primary goal of the online store is direct sales, while the blogger may care about the widest possible reach. Establishing these goals should become the resultant for the later creation of the architecture Web page. A very important issue in the entire UX design is to obtain answers to properly asked questions. It is necessary to determine how to design the website so that it encourages the creation of an account or makes it easy to log in. It is worth ensuring that intuitiveness, positive emotions and good experiences encourage users to recommend the brand further.

UX Optimization for Online Store? What is Important?

Defining UX in a relatively general way, it will not necessarily be obvious what will actually be done in terms of usability. Let's refer to an example in the form e-shop, which offers lighting (hanging lamps, wall lamps, etc.). So this will be an offer aimed at people who already have an apartment or are currently finishing it. Online shop is to sell effectively, so you need to take into account what devices future customers will use to view the store's offer. The showcase www should work flawlessly not only on desktop equipment, but also on mobile devices. Lack of time, work, busyness of the target group mean that mobile traffic can play a key role.

The purchasing system should therefore be simple, intuitive, and build trustworthiness. Issues such as product display, high-quality (not difficult to browse) photos, product descriptions, ease of finding product parameters, etc. will also be important. Ultimately, lamps or other types of lighting should be attractively presented to help the user make the right decision.

The "add to cart" button, "buy now" button, etc., always plays a big role. The button must be clear, visible, well-displayed, but also unobtrusive, unobtrusive, and consistent with the entire design. www pages. In the next steps, the user should easily and as quickly as possible go through the entire shopping path. Filling in the shopping data must be efficient, and the system should encourage you to set up an account (but also allow you to buy as a guest), it is also worth taking steps to encourage users to sign up for the newsletter. The final step is to make the payment. The customer should also receive messages regarding the status of the order. It should be simple, fast, reliable and intuitive.

Experiences designed with users in mind

The purchasing process and its correct course depend on many issues. Note that a user who has no problem with setting up accounts in online stores, will evaluate the store better if it is also possible to purchase without registration. Online shop It should therefore provide as many options as possible, paths leading to a purchase. It is no different with payments. Here, too, the customer should have a full range of options, from choosing "cash on delivery" payments, through traditional transfers and modern transfers including BLIK. By depriving users of the possibility of making a purchase without registration, while requiring it, we can assume that some potential customers will simply give up on completing the order. Let's bear in mind that if an e-consumer makes a purchase in our store for the first time, using the "order without registration" option, then if their experiences remain positive, they may set up an account in the future. All the more so if we encourage them to do so with an appropriate discount.

UX as a scenario for navigating the website for customers

If a user makes a purchase in a given online store, they should remain with positive emotions for a long time. The aim of UX design is to build an algorithm of behaviors and create a scenario for the user to use such a store. The effect of which is to feel that the e-customer has made the right choice and will want to use the e-store's offer in the future or recommend it to friends. It is also worth realizing that if the online store, but also the company's website, leave a bad impression and are not intuitive, the user will consider them complicated. The customer will be discouraged by such a website and may become frustrated, which will not only make them leave the website quickly, but will certainly not return to it either. UX design is to eliminate such experiences from the very beginning.

UX and subpage structure building

Analytics and planning are some of the basic elements of UX design, but building the overall structure of subpages is also important. The foundation for developing effective Web page is therefore a schematic planning of the information architecture that will be located on subpages. A mockup prepared on the basis of the scheme will allow for efficient polishing of the page in terms of graphics.
User Experience Design can therefore successfully use simple templates that will ultimately be appropriately matched to the company's profile. The outline of the page presented in the form of a template allows for the creation of many solutions, introduction of changes, and development of prototypes. In this way, before publishing the website on the web, it will be possible to test many ideas and eliminate those that do not work.

At this stage of creation www pages the work focuses on relatively general issues, such as the overall layout or functioning of subpages. The essence of this part of the work is to minimize the occurrence of chance in navigating the page.
It is worth referring to a certain hierarchy of elements that must be on the website. It is obvious that subpages such as privacy policy or regulations will be located on website, but are they as important from the customer's perspective as information about free shipping, promotions, discounts for signing up for a newsletter or liking a fanpage. Not necessarily.
If the UX design is already developed, you can move on to graphic design. Then the graphic design goes to developers, they code it and the site can already be up and running.

would Dorian Strzelec

November 22, 2022

2Nov

projektowanie profesjonalnych stron internetowych

Website design Creating online stores - Ecommerce

Website design in 6 steps

By entering this or that website, we get acquainted with its content, offer, values. Just wondering how we got to this site. Is it just because we entered the right phrase in the search engine? In a way, yes, but for some reason this phrase was high in search results, for some reason a professional website is visible, easy to find. Many people often work on building a website, spending dozens of hours on its creation just to reach the user, then get him interested in the content and turn him into a customer. In that case, how is the creation of a website going, what stages are carried out as part of its construction?

Getting to know the expectations of the client and the company

The starting point for creation optimally functioning website must be an honest conversation with the client, during which it will be possible to recognize his expectations towards the website. Ultimately, the result of our work is to be created sidewhich will become platform to attract new groups of customers or users. A short briefing is an extremely important element to get you off to a good start towards building a great website.

Selection of inspiration and benchmark

If we have already familiarized ourselves with the client a bit, we have built an image of the market segment in which he operates, we know his competition, then it is also worth analyzing this data in terms of inspiration. What does it mean? You can choose with the client websiteswhose elements, functions and design can become a certain impulse to create a new quality, a signpost for creation target website For client.

Coloring matters

Although the color scheme is extremely easy to change, it can be modified very efficiently, which allows you to test various possibilities, it should be remembered that the dominant colors on the website have a very significant impact on its perception. If the company does not have a brandbook or a guiding color scheme, it is worth considering this element of creating a website. The colors must match or match the logotype. A good practice is to choose three colors that go together.

Navigation - a key element that makes up the functionality of a website

Without well-designed navigation, there is no hope that the user will devote his time to familiarize himself with the company and its offer. Structure pages it must assume ergonomic arrangement of individual elements, buttons or menus. This is the foundation for a well-tailored layout. A graphic designer, UX designer, or people who could test such a website should work on it.

Fixes before implementation

Corrections are normal. On the one hand, some things will require optimization in terms of usability, but also the client himself can contribute his comments. At the stage of determining the terms of cooperation, it is worth working out the number of corrections that the client receives in the package. In excess of the agreed amount, we account for each subsequent correction accordingly.

We implement a modern website

Everything works, navigation, functionality, UX, design are at the expected level, so after the client accepts the layout, you can proceed to implementation www pages. It would seem that this is where the work on the site ends
finished. It is not entirely necessary now to ensure that it is found on the web, and in fact that its users can find it. Modern website it requires from us consistency, regularity and many z activities
in the field of Internet marketing to fully use its potential.

Contact us

Would you like to talk about the website? Do you have any questions and need honest and professional support?

Feel free to contact us. We will answer all your questions and provide reliable advice on any issue related to the design of a website or online store. Our priority is to choose the right service for you to meet your needs.

would Dorian Strzelec

November 2, 2022

21Oct

Positioning and visibility on the Internet Website design

What are the latest trends in web development?

Currently, we are dealing with several interesting directions, there are also metamorphoses in the design techniques themselves, which are known from previous years. It is worth looking at trend-creative and trend-opinion web design competitions, works presented on such portals as Awwwards or Behance. It is not without significance to keep your finger on the pulse when it comes to exclusive motifs, which often introduce new solutions and e-designer proposals.

Minimalism still matters in web design

Minimalism is basically ubiquitous. This is a trend that has been continued and has been operating in previous years. Its universal character and effectiveness is something that perfectly fits in the space of mobile-first or RWD (responsive web design) websites. Minimalist forms and content are easily digestible, clean and simply seem authentic. Minimalism also automatically builds professional associations about the brand that the user encounters for the first time.

Horizontal location of websites

In other words, fullwidth, i.e. fullscreen position. This is an increasingly fashionable trend that has found great use in online stores. After entering the store with such a layout, we see a picture that stretches all over
screen (left to right). This practice of creating websites allows for a more creative approach to the use of available space. The stretched layout also allows for useful page development,
introducing, for example, engaging interactions into this element.

Oversized typography

Large font sizes are more and more often used and can really attract attention. Even more so if they are supported by accurate visualizations. Interestingly, larger font sizes are quite often used in the header as one of the navigation elements. It is a style that fits in with minimalist trends. It allows you to concentrate on the most important content, it is devoid of any distractions.

Professional websites - video materials in the header

Sliders have been a bit passe for several seasons, headers with static text have become a bit overdone, so the time has come to add some dynamics to the pages with video materials. Videos used in headlines modernize brands, improve their image and seem more trustworthy. This is important from the perspective of increasing conversion factors and profits, etc.

Brutality

A mysterious sounding trend appeared a few years ago. But now it's getting clearer. Brutalism refers directly to nostalgia for those times when we encountered websites for the first time.
This is a trend that stands in opposition to the orderly and calculated minimalist trend. What counts here is chaos, aesthetics in which flashy colors and expressive typography triumph.

It is difficult to find one single source that would show what are the current trends in website design. These are just a few selected guiding trends that leave their mark on the current ways of designing websites. There are much more of these. Directions such as asymmetry, galleries in the form of carousels, parallaxes, visible grids, etc., are also clearly outlined.

Contact us

Would you like to talk about the website? Do you have any questions and need honest and professional support?

Feel free to contact us. We will answer all your questions and provide reliable advice on any issue related to the design of a website or online store. Our priority is to choose the right service for you to meet your needs.

would Dorian Strzelec

October 21, 2022

2Oct

Positioning and visibility on the Internet Website design

Google website - how to create it?

Website for Google – how to create it?

The possibility of reaching new groups of customers in the Google search engine, monetizing advertising messages, and the analysis tools made available by the tycoon are used by companies around the world - marketing departments of large corporations, SME companies or smaller entrepreneurs, etc. However, in order to be able to even think about running even a modest advertisement on Google, a well-designed website for Google is necessary, with a view to taking advantage of the opportunities provided by the giant from Silicon Valley.

Designing a website for SEO – why is it so important?

The work on getting the highest conversion rates from various sources of customer acquisition on the web must start before it even starts website. One of the absolutely most important spaces in which the company's customers are located is the Google search engine.

It would seem obvious, but the fact that the structure itself is often overlooked www pages has a significant impact on SEO. Web page it must therefore be properly designed not only in terms of visual identification, which is important, but in order to be able to acquire traffic and then monetize it, you should also take care of such aspects of the website as the structure of the website, its content, intuitiveness and functionality.

Check our offer positioning

The process of building a website is what counts

The starting point for the entire effective creation process Web page there are phrases key, that define the company's activities. Therefore, it is necessary to specify the number of such phrases and their subject matter. The optimal practice is to create a page in which one subpage will be created for each of the phrases, presenting a part of a larger offer. Then the Google algorithm will easily match key phrases to the subpage, which will translate into positions in the SERPs (search results). Users will also have an easier task of finding what they are looking for. Let us also bear in mind the fact that selected key phrases must be naturally embedded in the content with which the side. This is very important in terms of subsequent SEO campaigns.

Apart from key phrases Mobility is a very important issue in terms of SEO Web page. For several seasons, Googlebots have been rewarding websites that adapt to smartphones or tablets, i.e. they are built in RWD (responsive web design) or mobile first technology.

Technologies such as flash or java script should be approached carefully. The SEO environment recognizes that Google robots may not read the code written in these languages.

Website under Google it must be clean. It boils down to the correct and optimal code that will be properly read by the so-called crawla, a Google program. If the page is not readable for the program in some areas, it will negatively affect the position in the search results. There are many factors that determine a properly constructed website in terms of its visibility on Google. Issues such as a clear URL, sitemap,

Contact us

Would you like to talk about the website? Do you have any questions and need honest and professional support?

Feel free to contact us. We will answer all your questions and provide reliable advice on any issue related to the design of a website or online store. Our priority is to choose the right service for you to meet your needs.

would Dorian Strzelec

October 2, 2022